About Us

Emma Amies

Cupcake Lingerie is fun, fresh, and girlie. The Cherry Pie Collection is fifties inspired and will soon be available to purchase.

The lingerie aims to be increasingly environmentally and ethically sound. If Cupcake Lingerie grows successfully a fair-trade sewing facility will be established in Africa, probably near Mombassa in Kenya. It is hoped that this will support an orphanage.

Emma Amies, the founder of Cupcake Lingerie, has a degree in lingerie design (Contour Fashion) from De Montfort University, Leicester in the UK. She is also a qualified corsetiere having studied for a City and Guilds in Corsetry at Wiltshire College. She has displayed her designs at The Harrogate Lingerie Show and has been awarded a Start-Up Business Award by Creative Leicestershire.